BoldHue’s foundation is designed to provide light to medium coverage, but it’s buildable. If you need extra coverage in certain areas, you can apply additional layers for a more full-coverage effect while still keeping a natural finish.
Our formula is vegan, cruelty free, meets clean beauty standards, and is dermatologist-approved for all skin types.
Wrinkles
Our formula is designed to blend smoothly over fine lines and wrinkles without accentuating them. It has a light, breathable texture that doesn’t settle into lines, providing a flattering finish for mature skin.
Freckles
We recommend scanning areas with fewer freckles, like your forehead or chin, for the most accurate match. Our scanner lens is smaller than a pinky nail, so it’s easy to focus on the areas you want to match most closely. When scanning, our app will guide you through each step to ensure a precise match.
Vitiligo
With BoldHue, you are in control of your shade and we feel confident you will receive your match! We would recommend determining what shade of your skin you would most likely want to match and scan within those areas, simple! Of course, when you receive your BoldHue we are always here for you every step of the way and can help you when deciding where it's best to scan :)
Melasma & Redness
If you have melasma or redness and want to avoid those tones in your custom blend, you can absolutely scan areas like your neck to get a more neutral match. Our scanner lens is small (about the size of a pinky nail), so you have control over where you scan, ensuring your foundation is tailored to your preference. Our app will also guide you through the process step by step!
Oxidation
Oxidation is largely dependent on how you prep your skin, and it can vary from person to person. We always recommend starting with cleansed, well-moisturized skin to create a smooth base for the foundation. This will help ensure the most accurate and lasting color throughout the day
INGREDIENTS:
Red Pigment Concentrate
INGREDIENTS: WATER/AQUA/EAU, ETHYLHEXYL PALMITATE, METHYLHEPTYL ISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, C13-15 ALKANE, POLYGLYCERYL-6 POLYRICINOLEATE, SILICA, GLYCERIN, PROPANEDIOL, SQUALANE, POLYGLYCERYL-6 POLYHYDROXYSTEARATE, POLYGLYCERYL-3 POLYRICINOLEATE, TREMELLA FUCIFORMIS SPOROCARP EXTRACT, ORYZA SATIVA BRAN EXTRACT, ROSMARINUS OFFICINALIS LEAF EXTRACT, HELIANTHUS ANNUUS SEED EXTRACT, TOCOPHEROL, BETAINE, LAUROYL LYSINE, HYDROGENATED LECITHIN, DISTEARDIMONIUM HECTORITE, MAGNESIUM ALUMINUM SILICATE, POLYHYDROXYSTEARIC ACID, SODIUM CHLORIDE, MAGNESIUM CHLORIDE, CAPRYLYL GLYCOL, POTASSIUM SORBATE, SORBIC ACID, PHENOXYETHANOL, IRON OXIDES (CI 77499, CI 77491, CI 77492).
Yellow Pigment Concentrate
INGREDIENTS: WATER/AQUA/EAU, ETHYLHEXYL PALMITATE, METHYLHEPTYL ISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, C13-15 ALKANE, POLYGLYCERYL-6 POLYRICINOLEATE, SILICA, GLYCERIN, PROPANEDIOL, SQUALANE, POLYGLYCERYL-6 POLYHYDROXYSTEARATE, POLYGLYCERYL-3 POLYRICINOLEATE, TREMELLA FUCIFORMIS SPOROCARP EXTRACT, ORYZA SATIVA BRAN EXTRACT, ROSMARINUS OFFICINALIS LEAF EXTRACT, HELIANTHUS ANNUUS SEED EXTRACT, TOCOPHEROL, BETAINE, LAUROYL LYSINE, HYDROGENATED LECITHIN, DISTEARDIMONIUM HECTORITE, MAGNESIUM ALUMINUM SILICATE, POLYHYDROXYSTEARIC ACID, SODIUM CHLORIDE, MAGNESIUM CHLORIDE, CAPRYLYL GLYCOL, POTASSIUM SORBATE, SORBIC ACID, PHENOXYETHANOL, IRON OXIDES (CI 77499, CI 77491, CI 77492).
Blue Pigment Concentrate
INGREDIENTS: WATER/AQUA/EAU, ETHYLHEXYL PALMITATE, METHYLHEPTYL ISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, C13-15 ALKANE, POLYGLYCERYL-6 POLYRICINOLEATE, SILICA, GLYCERIN, PROPANEDIOL, SQUALANE, POLYGLYCERYL-6 POLYHYDROXYSTEARATE, POLYGLYCERYL-3 POLYRICINOLEATE, TREMELLA FUCIFORMIS SPOROCARP EXTRACT, ORYZA SATIVA BRAN EXTRACT, ROSMARINUS OFFICINALIS LEAF EXTRACT, HELIANTHUS ANNUUS SEED EXTRACT, TOCOPHEROL, BETAINE, LAUROYL LYSINE, DISTEARDIMONIUM HECTORITE, DIUTAN GUM, TRIETHOXYCAPRY LYLSILANE, CAPRYLYL GLYCOL, POTASSIUM SORBATE, SORBIC ACID, PHENOXYETHANOL, ULTRAMARINES (CI 77007).
Black Pigment Concentrate
INGREDIENTS: WATER/AQUA/EAU, ETHYLHEXYL PALMITATE, METHYLHEPTYL ISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, C13-15 ALKANE, POLYGLYCERYL-6 POLYRICINOLEATE, SILICA, GLYCERIN, PROPANEDIOL, SQUALANE, POLYGLYCERYL-6 POLYHYDROXYSTEARATE, POLYGLYCERYL-3 POLYRICINOLEATE, TREMELLA FUCIFORMIS SPOROCARP EXTRACT, ORYZA SATIVA BRAN EXTRACT, ROSMARINUS OFFICINALIS LEAF EXTRACT, HELIANTHUS ANNUUS SEED EXTRACT, TOCOPHEROL, BETAINE, LAUROYL LYSINE, HYDROGENATED LECITHIN, DISTEARDIMONIUM HECTORITE, MAGNESIUM ALUMINUM SILICATE, POLYHYDROXYSTEARIC ACID, SODIUM CHLORIDE, MAGNESIUM CHLORIDE, CAPRYLYL GLYCOL, POTASSIUM SORBATE, SORBIC ACID, PHENOXYETHANOL, IRON OXIDES (CI 77499, CI 77491, CI 77492).
White Pigment Concentrate
INGREDIENTS: WATER/AQUA/EAU, ETHYLHEXYL PALMITATE, OCTYLDODECYL STEAROYL STEARATE, METHYLHEPTYL ISOSTEARATE, C13-15 ALKANE, POLYGLYCERYL-6 POLYRICINOLEATE, SILICA, GLYCERIN, PROPANEDIOL, SQUALANE, CALCIUM CARBONATE, POLYGLYCERYL-6 POLYHYDROXYSTEARATE, POLYGLYCERYL-3 POLYRICINOLEATE, TREMELLA FUCIFORMIS SPOROCARP EXTRACT, ORYZA SATIVA BRAN EXTRACT, ROSMARINUS OFFICINALIS LEAF EXTRACT, HELIANTHUS ANNUUS SEED EXTRACT, TOCOPHEROL, BETAINE, LAUROYL LYSINE, HYDROGENATED LECITHIN, DISTEARDIMONIUM HECTORITE, MAGNESIUM ALUMINUM SILICATE, POLYHYDROXYSTEARIC ACID, SODIUM CHLORIDE, MAGNESIUM CHLORIDE, CAPRYLYL GLYCOL, POTASSIUM SORBATE, SORBIC ACID, PHENOXYETHANOL, TITANIUM DIOXIDE (CI 77891).
Foundation Base
INGREDIENTS: WATER/AQUA/EAU, ETHYLHEXYL PALMITATE, METHYLHEPTYL ISOSTEARATE, OCTYLDODECYL STEAROYL STEARATE, C13-15 ALKANE, POLYGLYCERYL-6 POLYRICINOLEATE, SILICA, GLYCERIN, PROPANEDIOL, SQUALANE, POLYGLYCERYL-6 POLYHYDROXYSTEARATE, POLYGLYCERYL-3 POLYRICINOLEATE, DISTEARDIMONIUM HECTORITE, TREMELLA FUCIFORMIS SPOROCARP EXTRACT, ORYZA SATIVA BRAN EXTRACT, ROSMARINUS OFFICINALIS LEAF EXTRACT, HELIANTHUS ANNUUS SEED EXTRACT, TOCOPHEROL, BETAINE, LAUROYL LYSINE, DIUTAN GUM, SODIUM CHLORIDE, POTASSIUM SORBATE, CAPRYLYL GLYCOL, SORBIC ACID, PHENOXYETHANOL.